Case study · Beauty Love · Brazil
From a beauty product idea to a live platform that keeps evolving.
Beauty Love helps people discover beauty products, compare store offers, read community reviews and build their own care routines. Tg Apps led product construction, launch preparation and ongoing technical delivery across the mobile app, backend, desktop manager and public website.
- Published Android and iOS apps, with ongoing feature and release work.
- Product discovery, personalized recommendations and hair care routines.
- Catalog operations, partner integrations and a manager for the business team.
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The business challenge
- Connect product information, community experience and buying options in a useful mobile journey.
- Keep product information and offers from different retailers organized and up to date.
- Give the business team tools to manage the product after launch, rather than make every content change a development task.
Tg Apps responsibility
- Build and evolve the mobile experience, backend rules, catalog integrations and desktop operations.
- Prepare releases, support store publication and coordinate changes across application and API boundaries.
- Work with the Beauty Love team on product priorities, technical decisions and web improvements throughout the engagement.
What became possible
- A published product that combines search, barcode scanning, quizzes, reviews, favorites and hair care schedules.
- A working catalog operation with store offers, curated collections and configurable banners.
- Continuous delivery after launch, covering new features, real-world data issues, performance and product measurement.
- Technical activities per month
- ~48
- CRM average · Jan-Sep 2026
- Connected technical projects
- 4
- App, API, desktop manager and website
- Published mobile platforms
- Android + iOS
- Flutter app with platform-specific releases
- Registered users
- 6.8K
- And growing!
A real product, not just a delivery promise.
Explore the published experience: a discovery-focused home, thematic collections and quiz results that connect a beauty profile to product suggestions. These are the product images published on Google Play.
Google Play · App Store · Beauty Love
Discover
Search and quizzes make it easier to find a starting point.
Explore
Collections and categories organize a broad product catalog.
Personalize
Quiz results bring preferences and product recommendations together.
What users say about Beauty Love.
Excerpts from public reviews of the app on Google Play.
4.7 / 5
140 ratings on Google Play
Checked Oct 10, 2026
5/5
It teaches you how to care for your hair.
Manuella Amaral doria
Translated from Portuguese
5/5
The app gets straight to the point.
Diego Carvalho
Translated from Portuguese
4/5
I'm loving it so far. Perfect!
Maguisete Oliveira
Translated from Portuguese
The work continues after the app goes live.
Technical activities include commits, builds, deploys, feature work, analysis, integration adjustments and product improvements. The monthly history captures the ongoing work across mobile, backend and operations.
January-September 2026 · 428 activities recorded in the Tg Apps CRM · rounded average: 48 per month
- Jan: 30
- Feb: 40
- Mar: 69
- Apr: 44
- May: 53
- Jun: 37
- Jul: 27
- Aug: 36
- Sep: 92
How the product moved forward.
Through Mar 2026
Prepare and launch
Android launched first, followed by the App Store release in March. Tg Apps coordinated the app and operational tools with launch preparation.
Apr-Jun 2026
Expand the product
Personalized recommendations and hair care routines expanded the app. Updates to the desktop manager supported the business team.
Jul-Aug 2026
Strengthen discovery and operations
Favorites and product discovery improvements expanded the experience, alongside continued work on catalog quality and operational tools.
Sep-Oct 2026
Sharing and continued improvement
Delivery added public profiles and favorites sharing, alongside usability, performance and product measurement improvements.
A published Android and iOS app.
A complete mobile experience, built and launched with Tg Apps.
- We developed product discovery, community reviews and care routines in a single app.
- We built quizzes and personalized recommendations that help users discover products that match their preferences.
Tools for the Beauty Love team.
Autonomy to manage the product and keep content up to date.
- We developed a desktop manager so the team can maintain the catalog and content without turning every change into a development task.
- We coordinated the app, backend, manager and website to support day-to-day product operations.
Ongoing product development.
A delivery partner that stays involved after launch.
- We support store releases, updates, maintenance and ongoing performance improvements.
- New features and improvements follow the priorities agreed with the Beauty Love team, with coordinated work across the product.
Keep ownership with the client throughout the journey.
Tg Apps carries technical delivery responsibility while Beauty Love keeps ownership of the product and its assets.
- The client owns the source code, repositories, data, accounts and project materials. Tg Apps supports the path from creating and configuring the necessary setup to development, publication and ongoing evolution.
- Product priorities are agreed with the Beauty Love team. Technical delivery translates those priorities into coordinated application, backend, manager and web work.
- The result is an active product relationship: a published app, operational tools and a growing set of useful workflows, supported by the same delivery partner after launch.
Frequently asked questions
What did Tg Apps deliver for Beauty Love?
Tg Apps led construction and launch preparation and develops the mobile app, backend and desktop manager. The engagement also includes coordinated work on the public website, product integrations, releases and continued evolution.
How do the monthly activities reflect the work?
The case uses technical activities recorded in the Tg Apps CRM: commits, builds, deploys, analysis, feature work and improvements. January through September 2026 contains 428 records, averaging 47.6 per month, rounded to approximately 48.
Where does a purchase happen?
Beauty Love helps users discover products and choose among available store offers. Purchase links take users to the partner retailer, where they complete the purchase.
Can this delivery model support another type of product?
Yes. The same coordinated approach can support products that need mobile apps, backend rules, third-party integrations and operational tools. We define the first useful delivery and the ongoing rhythm around the business and team.
How can we start a project with Tg Apps?
We start with a conversation about the product and its first useful delivery, followed by contract and NDA before kickoff, with no upfront payment. Meetings and delivery cycles follow the selected plan, and releases follow the agreed publication plan. Tg Apps is registered under D-U-N-S 651029828.
The value is in keeping the whole delivery moving.
Beauty Love combines a consumer app with the catalog, recommendation services, operating tools and release work behind it. This case shows how Tg Apps supports that combination from construction and launch through continued product evolution.
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