App development for non-technical founders
You know the problem and the customer. We turn that insight into software you can own.
You do not need to arrive with a CTO, product manager, technical specification, architecture, or cloud accounts ready. Tg Apps helps define the first useful version, explains the decisions, organizes the project under accounts you control, builds the product, and takes it through launch and continued improvement.
- Start with the customer, business rules, and outcome you want, not a technical brief.
- Get help setting up GitHub, cloud services, Firebase, and app store accounts under your control.
- Keep product decisions, UX, app, backend, release, and documentation moving through one accountable team.
Discuss my product idea Reply within one business day.
What you need to bring
- Knowledge of the problem, the people who face it, and the way they solve it today.
- Examples, conversations, spreadsheets, sketches, or an existing process that helps explain the business need.
- Availability to answer business questions, review working deliveries, and decide what matters next. You do not need to write technical requirements.
What Tg Apps can lead
- Product framing: the first useful user journey, business rules, scope, acceptance criteria, and priorities.
- Technical foundation: architecture, repositories, cloud services, Firebase, environments, app store accounts, access rules, and documentation.
- Product delivery: UX, mobile or web application, backend, database, admin tools, integrations, testing, and working demonstrations.
- Launch and continuity: store submission, production deployment, monitoring, support, and the next product decisions after real usage.
Who this works for
- Founders who understand an industry or customer problem but do not have an internal product and engineering team.
- Operators turning a spreadsheet, manual service, community, or proven workflow into a product.
- Small companies that want to test a useful first version before hiring permanent technical roles.
- Teams that already have a CTO, product lead, or developers and want Tg Apps to follow their direction and own a defined area.
You do not need to translate the idea into technical language
A useful first conversation starts with the business, not with a list of frameworks. We turn the problem into a product path that can be reviewed and delivered in stages.
- Describe who the product serves, what they need to accomplish, and how the process works today.
- We help separate the first useful journey from ideas that can wait until the product has real usage.
- Each decision is explained in business terms, with its cost, risk, and effect on the next delivery.
No internal tech team does not mean no technical leadership
When the client does not have a CTO or product lead, Tg Apps can provide the product and technical direction needed to move from idea to working software.
- Turn customer needs and business rules into priorities, acceptance criteria, and a practical delivery sequence.
- Choose architecture and services according to the current product stage instead of adding complexity too early.
- Keep decisions, repositories, access, environments, and operating instructions organized as the product grows.
The accounts and product stay under your control
We help create and configure the technical foundation without making the business dependent on personal accounts or hidden access.
- GitHub organizations, AWS or other cloud accounts, Firebase projects, domains, analytics, and store accounts are created or organized for client ownership.
- Tg Apps receives the permissions needed to work while the client keeps administrative control and billing visibility.
- Source code, infrastructure, database, store accounts, and product revenue follow the ownership terms defined in the contract.
Already have technical or product leadership? We fit that structure too
Autonomy is available when you need it. It is not a requirement that Tg Apps control every decision.
- We can follow an existing roadmap, architecture, design system, backlog, and reporting rhythm.
- A CTO, product lead, agency, or internal team can define the direction while Tg Apps owns the agreed delivery area.
- Responsibilities are written clearly so the work adds capacity without creating competing leadership.
Start with a structure that matches the current stage
The goal is not to imitate a large product department before the product needs one. It is to cover the decisions and delivery required now, then expand deliberately.
- Begin with one useful flow and observable acceptance criteria through the First Milestone Guarantee.
- Continue month to month with Starter, Growth, Embedded, or a custom arrangement based on delivery and coordination needs.
- Add internal hires or specialists later without rebuilding ownership, access, and documentation from zero.
Frequently asked questions
Do I need a technical specification before contacting Tg Apps?
No. Bring the business problem, intended users, examples, constraints, and the result you want first. We help turn that information into a practical first scope.
Can Tg Apps help set up GitHub, AWS, Firebase, and app store accounts?
Yes. We help choose what the product needs, guide account creation under the client or company name when required, configure access, and document the setup. Identity verification and account agreements remain with the client.
Who owns the code and infrastructure?
Ownership is defined in the signed contract. The delivery model is designed so the client controls the relevant source code, repositories, infrastructure, database, app store accounts, and product revenue.
Can Tg Apps work under my CTO or product lead?
Yes. Tg Apps can lead when those roles do not exist or work within the priorities, architecture, and process defined by the client when they do.
How do we start without committing to the entire product?
We define one small, useful first delivery with acceptance criteria. Through the First Milestone Guarantee, you review working delivery before deciding on month-to-month continuity.
Monthly software plans
Starter, Growth, and Embedded plans for ongoing delivery
Choose the plan by delivery cadence, active workstreams, coordination needs, and tolerance for priority changes. Starter is biweekly, Growth is the main weekly plan, and Embedded adds more parallel capacity and closer integration with your team.
- Starter: scheduled deliveries and deploys, plus a biweekly planning meeting.
- Growth: weekly delivery with intelligent allocation across the product area that matters most, including mobile, web, backend, CRM, internal tools, integrations, AI, or release support.
- Embedded: starts at USD 3,500+/mo with more parallel delivery capacity, daily coordination when needed, and same-day reprioritization when feasible.
- The plans are not fixed hour banks. Before kickoff, we align the first milestone, active workstreams, response rhythm, and what can realistically move inside the selected plan.
Clear first milestone, month-to-month continuation, and a fixed plan rate while the engagement remains active. USD prices are public references. The actual monthly amount is fixed before kickoff in the billing currency agreed with the client.
You do not need to build a technology department before building the first useful product
Bring the business knowledge. Tg Apps can supply the product and technical direction, build the software, organize the foundation under your control, and work with the leadership you add later.
Discuss my product idea
Tell us what needs to move forward. We reply within one business day.