Custom internal tools, CRM, and business systems built around your operation

If your business has outgrown spreadsheets, disconnected tools, or software that only partially fits the way you work, Tg Apps can design and build the operational system behind your next stage.

Custom CRM, dashboards, workflows, and automations.
Scheduling, lead operations, customer apps, and employee apps.
Your software, your codebase, your roadmap.

Schedule a discovery call Reply within one business day.

When this is the right fit

Your team already has a working process, but it is scattered across spreadsheets, messages, and disconnected SaaS tools.
You need one system for lead capture, conversion, scheduling, operations, customer visibility, or employee workflows.
You want a system that can keep running internally today and potentially become a sellable product later.

What we can build

Custom CRM, pipeline, lead management, and follow-up workflows.
Scheduling, dispatch, financial workflows, admin dashboards, and reporting.
Customer portals, employee apps, APIs, databases, and integrations with the tools you already use.

Built for

SMB operators replacing fragile spreadsheets and manual handoffs.
Startups that need operational software with one team carrying the build and delivery.
Founders who see an internal system as a future product, marketplace, or vertical SaaS.

More than a CRM

CRM is often the entry point, but the real value is the complete operating layer around it.

Lead capture, qualification, conversion, and follow-up routines.
Scheduling, task assignment, route or service workflows, and status visibility.
Customer-facing app surfaces and employee tools connected to the same backend.

Built to match how your company actually works

We map the workflow first, then build the screens, database, permissions, automations, and release path around the real operation.

Discovery call, workflow map, and clear acceptance criteria before implementation.
Weekly demos so your team can correct priorities while the system is being built.
Clean handoff with repos, credentials, runbooks, and support after launch.

From spreadsheet chaos to one operating layer

Most custom CRM work starts because the business already has the process, but the process is trapped in spreadsheets, WhatsApp messages, email threads, and disconnected SaaS tools.

Replace manual status tracking with clear records, stages, owners, reminders, and dashboards.
Connect lead intake, customer history, scheduling, service delivery, billing, documents, and reporting in one workflow.
Keep the first version focused on the highest-friction process so the team can adopt it before the system grows.

Permissions, reporting, and adoption

Internal tools fail when the team cannot trust the data, understand the workflow, or control who can change sensitive records.

Role-based access for owners, managers, staff, contractors, clients, or partners when the process requires it.
Reports and dashboards that show pipeline, service status, workload, revenue, exceptions, and operational bottlenecks.
Admin controls, import paths, audit-friendly logs, and handoff notes so the system can be operated after launch.

Custom CRM vs generic SaaS

We do not recommend custom software when an off-the-shelf CRM clearly solves the problem. Custom CRM makes sense when the process itself is the advantage.

Use SaaS when your process is standard and the cost of customization would not change the business outcome.
Build custom when scheduling, customer history, operations, billing, compliance, portals, or field workflows need one connected system.
Start with a focused internal tool first when the full CRM vision is too broad for the first milestone.

Frequently asked questions

When should I build a custom CRM instead of using HubSpot or another SaaS?

Build custom when your real workflow does not fit standard CRM stages, when operations depend on scheduling, portals, reports, approvals, or integrations, or when the system may become a business asset.

Can you start with a small internal tool first?

Yes. The best first milestone is often one focused workflow, such as lead intake, scheduling, dashboard visibility, customer history, or a staff-facing admin process.

Can it integrate with the tools we already use?

Yes. We can connect to existing CRMs, spreadsheets, payment systems, email, analytics, WhatsApp workflows, internal APIs, and third-party platforms when access and API terms allow it.

Who owns the source code?

Ownership, repositories, credentials, environments, and handoff are defined in the contract. The delivery model is built around clear ownership and practical transfer.

Can non-technical staff use the system?

That is the goal. We design the workflow, labels, permissions, dashboards, and admin controls around the people who operate the business, not only around developers.

Monthly software plans

Starter USD 1,500/mo, Growth USD 2,000/mo, Dedicated USD 3,500+/mo

Choose the plan by operating rhythm, not by a different service list. Starter is biweekly, Growth is the main weekly plan, and Dedicated adds higher availability, closer coordination, participation in your daily meetings when requested, and urgent priorities at any time within the agreement.

Starter: scheduled deliveries and deploys, plus a biweekly planning meeting.
Growth: smart allocation across mobile, web, backend, CRM, and integrations, with one weekly planning/demo meeting to review progress and set priorities.
Dedicated: starts at USD 3,500+/mo for the same delivery capabilities with higher availability, participation in your daily meetings when requested, and urgent priority handling at any time within the agreement.

Clear first milestone, month-to-month continuation, and a fixed plan rate while the engagement remains active.

Your internal system can become a business asset

Some companies start by solving their own operational problem and later turn that system into a product for customers, partners, or even competitors in the same vertical. We can help you build with that path in mind from the beginning.